THE VICI EDIT

Beauty tips, behind-the-chair favorites, and stories from the Vici team
Hi, I’m Lexi — Creator + Innovator of Vici Beauty Co.
Alexis Strub Alexis Strub

Hi, I’m Lexi — Creator + Innovator of Vici Beauty Co.

Vici didn't happen overnight. From braiding hair for back-to-school money to burning out as an independent stylist, here's the real story of how a 3rd-grade obsession with highlights eventually became a full-service salon, and why the name "Vici" means exactly what it needed to.

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The Vici Vault: My 2026 Behind-the-Chair Favorites
Alexis Strub Alexis Strub

The Vici Vault: My 2026 Behind-the-Chair Favorites

Welcome to the first edition of The Vici Edit! I'm pulling back the curtain on the products I can't live without right now, from my go-to lightener to the one serum I make every blonde and extension client use morning and night. Grab a coffee, this one's a long one.

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